Conversations

On the Record with Molly Nutter, President of ByGeorge

Where Luxury Fashion, Lifestyle and Music Meet in Austin, Texas.

Molly Nutters of ByGeorge is always dressed for the party.

Music and fashion are inextricably intertwined. From Graham Parsons’ legendary Nudie suit to the White Stripes strict color code of red and white, artists express themselves visually as much as they do through their music. ByGeorge president Molly Nutter says “Music and style go hand in hand. Musicians come to shop and hang out. They buy clothes for their tour, but also for their everyday lives. They’re part of the fabric of the city.”

Curated selection of women’s fashion finds displayed for shopping at ByGeorge.

ByGeorge keeps Austinites plugged into what’s happening in fashion. An institution in the city for nearly 45 years, the store has expanded to two stores in Austin and one in New Orleans.The shelves and racks at the shop showcase a thoughtfully curated selection of new talent and established fashion houses, as well as homeware, beauty products, books… and now music, in the form of vinyl spinning on Wrensilva record consoles.The collaboration with Wrensilva was a natural fit. Molly says, “As soon as I saw the photos of the consoles, I was intrigued. Then I heard the story behind the high level of craftsmanship, not just of the console itself, but also the audio side with the turntable, and I knew that our customers would be interested. Whether it’s a watch, furniture or clothes, ByGeorge customers seek out the best, most beautifully made, qualitative version of that product that they can. They want the thing that not everyone has. They’re not followers. They want to be first.”

Austin has long been a magnet for creatives of all types. Musicians have flocked to the city for decades, lured by the legacy of the “Live Music Capital.” Willie Nelson, Lucinda Williams, Spoon and Gary Clark Jr. all have Austin roots. It’s the place where Gary Clark Jr. started out playing and singing with his sisters at family events, and went on to win four Grammys. It’s where artist and musician Daniel Johnston painted the legendary “Hi, How Are You” mural on the side of a record store in 1993, and through several changes of ownership, it’s still visible today.Austin is a city that boasts music, food, and style that is uniquely Austin. From swimming holes, barbeque, bats under the Congress Ave bridge, and queso, the city is rich in all the ways that count, including a vibrant music and fashion scene.

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