Collaborations

One Watch, One Record with GRAMMY®-winning artist and producer, Swizz Beatz

The third installment of One Watch, One Record features GRAMMY®-winning artist, producer, and cultural tastemaker, Swizz Beatz. Swizz explores the artistry behind the De Bethune Season 3 Kind of Two GMT—a luxury watch he helped design, and dives into Angie Stone’s Covered in Soul, revealing his love for vinyl and analog sound.

SWIZZ BEATZ DROPPING THE NEEDLE ON THE M1

Filmed at The 1916 Company’s New York office, the conversation begins on the De Bethune Season 3 Kind of Two GMT, a timepiece Swizz co-designed with the Swiss watch manufacturer. A longtime admirer of De Bethune, Swizz has cultivated a watch collection defined not just by rarity or value, but by emotional resonance—each piece chosen for a particular mood or moment. Season 3, as he describes, is for every moment. With its matted black finish in four distinct tones, and a form that balances sporty functionality with quiet elegance, the Kind of Two GMT embodies Swizz Beatz’s belief that true appreciation—whether for music, design, or timepieces—ultimately comes down to craftsmanship. Next, Swizz chats about the album Covered in Soul by Angie Stone—a dear friend of his who passed recently. Known for her radiant voice and powerful spirit, Angie’s reinterpretations of soul classics become even more poignant in this moment.

“The warmth, the sound, the way that it fills the room... [a Wrensilva] is a sonic installation”

Swizz Beatz

For Swizz, vinyl offers a deliberate pause—a moment of intentional listening often soundtracked by a Jazz, Latin, or African record on deck, accompanied by a cigar. As he puts it, hearing music on wax simply feels different. Our conversation with Swizz Beatz underscores a central truth: that design, sound, and your experience with both are shaped by the detailed craftsmanship invested in them. “What makes something special,” Swizz reflects, “is the quality and time you put into it."

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